These are huge numbers! Pinterest is essentially a search engine. AND unlike online platforms (such as Instagram or Facebook) — Pinterest WANTS its users to leave the platform and find real solutions (from pins being shared). Think about it like Google. Million and millions of search engine spiders are crawling websites (daily) to check for reputation, keywords, clarity, etc. Google wants to rank only the BEST online resources for its searchers to find. Google wants users to keep coming back again and again to Google's Search Engine to find reliable, quality solutions.
It's the exact same way with Pinterest.
So, I’m going to give you 4 tips to better optimize Pinterest for your online business, as a digital female entrepreneur. If you’re a blogger, content creator, online coach, influencer, or maybe you STRIVE to be this --- these tips are for YOU!)
How to Increase your Blog Traffic with Pinterest Marketing (Pin this pinnable photo so other amazing Chicas will gain Value & Encouragement)
Step 1: Login to your personal Pinterest account.
Step 2: Click the down arrow in the top-right corner to open your menu.
Step 3: Click Add a free business account.
Step 4: Click Get Started.
Step 5: Follow the prompts to create your business account:
Step 6: Click Next
Step 7: Select one of the options from the drop-down menu for the focus of your business, then click Next
Step 8: Select what type of business you are, then click Next
Step 9: Select Yes or No if you do or don’t want to run ads or select I’m not sure yet
Step 10: Click Next
Step 11: Choose to Create a Pin, Grow your audience, Showcase your brand, or click the cancel icon to go to your Pinterest business profile.
Go to my video at the beginning of this ChicaBlog Post to watch my quick tutorial on setting Pinterest Rich Pins up on Kajabi.
They really BLOOM your presence on Pinterest for your online business.
Rich Pins are completely free. They help both you and Pinterest users by providing more context about your product, recipe, or page on the Pin.
1. Article Rich Pins show a headline, author, and story description
2. Recipe Rich Pins have ingredients, cooking times, and serving times
3. App Rich Pins (iOS only) show an install button so you can download your app
4. Product Rich Pins include real-time pricing, availability, and where to buy
As a blogger and blogger/personal branding coach my audience is full of content creators and bloggers. So, I use Article Rich Pins
Enable Rich Pins on Your Kajabi Site(Pin this pinnable photo so other amazing Chicas will gain Value & Encouragement)
These elements make Rich Pins look more professional, trustworthy, and clear:
⚠️📈 How I got a +633% increase in Pinterest engagement! Come see these EASY tips! https://t.co/0wfWTyMSuy @Pinterest @TailwindApp #tailwind #PINTERESTED #socialmedia #pinterest #blogger #bloggingtips #SaturdayThoughts #socialmediamarketing #femaleentrepreneur @BloggingBabesRT— Morgan T | Lifestyle Blogger & Coach (+ Traveler) (@chicaconfident_) June 20, 2020
These Rich Pins pull metadata from your website. If you learn more about key-words and emplace them on your post titles and meta descriptions, your Rich Pins will have a very big advantage! The info is attached to your Rich Pin (via the page it’s linked to) and can only be edited by you.
When you update your ChicaBlog Post title and Meta Description, these will also update on all Rich Pins linked to that URL – regardless of who pinned it.
So, if I update an article yearly/monthly, such as 5 Genius Ways to Make Money Online Legitimately in 2020, the publish date as well as the title change will be reflected on all Pins that link to that page.
Likewise, if you change the price on a product with Product Rich Pins – the price will be updated across all Pins.
This will take trial and error. And showing up consistently. I use free tools like Canva to great all my Pinterest pins in a “batch-style”. And by "batch-style" I mean spending am entire day of the week (for me: Every other Wednesday) making new pins for the next two weeks. This will decrease overwhelm - as I am able to pin two weeks worth of pins on one day! Find out how I'm able to do this in "Tip 4" (stay tuned 🙂).
Pinterest is a search engine. Basically, it's like a dumb-downed version of Google search engine. So, optimizing your pins description with relevant, targeted keywords + a clear call to action (CTA) encourages more Pinterest users to click-through and see what your content has to offer. And, you can even include hashtags In your pin descriptions! It's amazing! I will look at various trending pins to get an idea on what keywords and hashtags are preforming best in my industry & content topic. Even better- using Pinterest for keyword research is totally FREE. Such an amazing opportunity to get more eyeballs (and potential clients) to your online business.
Sharing fresh pins on a weekly (and daily) basis will optimize your Pinterest exposure. And, if you begin to notice a certain pin reforms really well (re-pins, click-throughs, etc.) you can set this pin up to be recycled - so that same pin will be re-shared at a later date. A tool that makes this SO so so easy is Tailwind!
Tailwind took my monthly impressions from 4K to over 600k impressions (+633% increase).
What matters most is, of course, people clicking-through to your content, website, etc. (i.e more organic traffic/reach). BUT getting more eyeballs on your Pinterest Business account is a very big deal. Remember: When your Pinterest profile is set to Business, you’ll have a clickable link in your bio. So, this means pinners/users who find you on Pinterest can directly go to your online platform - straight from your Pinterest profile.
Tailwind lets you schedule out hundreds of pins a month, that will automatically share to Pinterest at your most optimal time(s). Plus, you can even join Tailwind Tribes and schedule your pins, there! This allows more like-minded users to see your pins and re-share them, too! There are tons of niched Tailwind Tribes you can join that are full of people just like you (in your same industry) --- who will be more likely to re-pin your content (OR even click-through themselves)!
Join my (free) Pinterest "ChicaBloggers Group Board" for digital Female Entrepreneurs!
007. Join my Pinterest "ChicaBloggers Group Board" for FREE!
BOOKMARK THIS ARTICLE IMPORTANT NOTE: Make sure YOU Bookmark this ChicaBlog Post to have when YOU need a place to turn in order to receive encouraging action-tips for Using Pinterest for Business and Pinterest Marketing! Remember, Chica: Being fully in-tune with your needs, goals, and circumstances allows you to better know, love, and express YOURSELF and thus your ChicaBusiness, too. Harness your ChicaCare and have fun building very intentional self-awareness. Become more ChicaConfident in Your Unique Voice. You can even ask a fellow Chica for help if you're feeling lost or frustrated! We should EACH be strategic, intentional, and positive when we ALL come together as ChicaSisters to remind each other who we TRULY are as communal Chicas!!! 🙂
(No spam. GOOD things come to those who join).